L'Oréal

Local Activation, 2025

L'Oréal had us out in Miami for two activations at the University of Miami and Florida State University for their new perfume 'Ella Ella' under their Cacharel brand. Promoting this highly anticipated perfume at local universities lead to immense exposure and high volume. Taking place at the Michigan International Speedway, L'Oréal promoted their new cologne 'Drakkar Bleu' under Guy Laroche, highlighting a new take on their already successful 'Drakkar Noir' and 'Drakkar Intense'. This activation was held in collaboration with NASCAR during the entire weekend of their Championship Races.